Services.
INNOViYO offers selective research and consulting services for innovation and growth strategy management.
The paradox of innovation - "If I had asked my customers what they wanted, they would have responded a quicker horse."
Being customer-centric is critical in order to avoid missing vital shifts and trends that lead to innovation. However, customers tend to think incrementally rather than innovatively, thus businesses cannot solemnly rely only on their opinion when innovating products, services or processes.
Customer centric innovation consulting utilizes data and tools to observe, understand and include customers to the best of their abilities in the process without loosing context of the environment the business is operating in.
Innovation Research.
Innovation research is an important part of the idea generation process and guides numerous decisions that convert an idea into an innovation. Innovation research entails using strategies like brainstorming, ideation, design thinking, product development research, exploration of market and competitive environment and others to stimulate creative thinking and test innovations within your firm and market.
Through the customer centricity approach, quantitative study research will be used to enhance existing or novel information in the innovation process.
Data gathering on existing customers on satisfaction, net promoter to score and customer journey mapping and touchpoint analyses.
Customer segmentation, exploration of new markets and customer segments, behavioral patterns, demographics and more through quantitative surveys.
Idea generation, mock-up testing and customer input on product development to understand trends, needs and to avoid costly fails in the innovation process.
Market positioning, trends, and understanding brand and purchase behavior of (potential) customers in existing and new markets.
Corporate Innovation Management.
Research Support
Whether it is to validate hypotheses on market potential through customer and market research or to prepare a concrete business plan utilizing the data collected in the process according to the board’s or financial department’s prerequisites, INNOViYO will take care of it. xxxxxxxxxxxxxxxxxx
Project Management
You need skilled and hands-on capacities to guide, lead and support your corporate innovation teams in your corporate innovation program. INNOViYO is your partner with expertise in innovation methods such as design thinking, Kanban or SCRUM and in leading interdisciplinary teams.
Building Corporate Innovation Programs
Innovation processes are about creating a clear framework that defines how ideas are introduced, how they are pursued and ultimately how they are launched into market while emphasizing on corporate cultural aspects. INNOViYO supports corporates in building intrapreneurship programs, corporate venture opportunities, and strategic frameworks for innovation success.
Customized Workshops & Training
INNOViYO offers customizable and supplementary workshops, seminars and moderation during the innovation process including topics such as design thinking, business model canvas, user personas and guidance on the implementation of successful innovation programs.
Commercial Advisory
Support.
Consulting Support for Commercial Excellence.
Selective customer centric innovation and market research specifically targeted for transaction and investment processes as well as post acquisition strategies
Areas of Support
INNOViYO supports commercial advisory in the process of leveraging growth potentials through mergers and acquisitions of Private Equity funds or Venture Capital in early stage to late stage start-ups.
Through customer centric research INNOViYO answers relevant questions in the (pre-) due diligence process as well as for post acquisition strategy or restructuring and transformation purposes.
Topics to be Covered
Exemplary questions that can be answered in the process with the support of INNOViYO.
How high is the market penetration in the target market?
How likely will existing customers recommend the target’s products or services?
What are customer needs and purchase patterns in growth markets?
How does the target perform in comparison to key competitors regarding product performance, brand awareness, customer stickiness?
